About Us


Who we are

We are individuals, with immeasurable passion for people and their potential. Our passion and know-how is the driving force behind every service offering and program at Strong Foundation. We empower individuals to live a fulfilled life and support sustainable business success through a focus on organisational health.

We specialise in

  • Coaching (Executive, business and life coaching),
  • Workshops (leadership & personal development courses)
  • Consulting (Organisational health: leadership cohesion, clarity on values and vision, culture of excellence & executive leadership mentoring)

Based on a personalised approach, we combine individual coaching with group workshops and a variety of models and tools (including personality profiling and 360 assessments) to help our clients reach their personal and professional goals.
Regardless of the process, our clients will achieve deeper self-awareness, greater self-confidence & increased personal resilience.

Our Philosophy – Our Values

  • Maintain a consistent pace through balance
  • Having integrity that is above reproach
  • Be unwavering in our principles
  • Strive for excellence in all that we do
  • Focus strongly on continuous personal development
  • Remain determined to serve with respect and honour
  • Deliver through teamwork and collaboration

Dr Martie Lancellas

Founder, Executive Coach, Supervisor

  • PhD focusing on interdisciplinary studies
  • Human resource (HR) practitioner
  • Diploma in practitioner coaching
  • IIC&M Master coach
  • Master’s degree in counselling
  • Insights Discovery Practitioner
  • TotalSDI Practitioner

Specialist focus areas:

  • Executive, life & leadership Coaching/Mentoring
  • Key Speaker on Leadership & Woman Transformational Topics
  • Supervision of coaching
  • Leadership development, facilitation and guidance
  • Business management, mentoring and consulting
  • HR consultant
  • Specialised Wellness Counselling & Stress/resiliency management
  • Strategic leadership aspects, Change management & culture of excellence aspects.

Membership Associations and Accreditations:

    • COMENSA (Coaches and Mentors of SA): Registered Coach
    • Council for Counsellors SA: Specialist Counsellor
    • Insights Discovery: Insights licensed practitioners
    • Lumina Learning Facilitator: Self awareness and personality understanding
    • SABPP: HR Practitioner Generalist
    • SDI (Strength Deployment Inventory) Facilitator: Self Awareness, relationship and conflict management
Download her Bio here.

Meet our happy clients